Articles For Tag "communication"

  • Crisis communication is important. And, possibly urgent. Ready or not, what's your communication plan?

    posted by Patrick Dix on Monday, May 18, 2020

    Your reputation has taken your organization years, even decades, to build. In these unprecedented times, the way you communicate with your customers, the community and the media can be an insurance policy to help maintain that reputation and reinforce the trust the community already has in you. Curious what you should be doing now? Watch this short video.

  • Don't let fear open the door to fraud

    posted by Mike Burke on Tuesday, March 24, 2020

    Fraudsters take advantage of people when they are most vulnerable. Sensing fearfulness during the COVID-19 crisis, it's no surprise fraudsters are out in full force. We need to be more diligent than ever; communication and awareness are key.

  • 2020 SHAZAM Forum canceled

    posted on Thursday, March 12, 2020

    SHAZAM has been closely monitoring the COVID-19 situation that's been continuing to grow over recent weeks. After careful consideration of information from the Centers for Disease Control and Prevention (CDC), national leaders and feedback from those involved with the event, we've made the difficult decision to cancel the 2020 SHAZAM Forum.

  • Get involved in your community's preparedness

    posted by Amanda Holmgaard on Wednesday, September 18, 2019

    Hurricanes, flash floods, wildfires, tornadoes. From coast to coast disasters vary, but in the aftermath the needs are the same: Food, shelter and money. Take time to review your business continuity plan during September's National Preparedness Month.

  • Social media 101

    posted by Cindy Smith on Wednesday, August 21, 2019

    It's back to school time! Which means it's also the perfect time of year to learn something — like using social media — but first, a pop quiz! What's the goal of advertising? 1. ABC – Always be closing 2. Convert potential consumers to consumers 3. Create awareness

  • How trademarks are different from other kinds of intellectual property

    posted by Lila A. T. Akrad on Wednesday, December 5, 2018

    Intellectual property is an omnibus term for a group of intangible personal property rights. While primarily referring to patents, copyrights, trademarks and trade secrets, the term “intellectual property” includes other rights, such as trade dress, mask works, unfair competition and publicity rights. Intellectual property may be utilized in many ways. Learn more about trademarks, one form of intellectual property.

  • Advocacy: It's better to give than receive

    posted by Dan Kramer on Tuesday, July 10, 2018

    It's easy to watch the legislative process from the outside and criticize the mess we sometimes see in the headlines. Getting involved on behalf of your institution and your community can be an educational and surprisingly rewarding way to make your voice heard.