Articles For Tag "communication"

  • Get involved in your community's preparedness

    posted by Amanda Holmgaard on Wednesday, September 18, 2019

    Hurricanes, flash floods, wildfires, tornadoes. From coast to coast disasters vary, but in the aftermath the needs are the same: Food, shelter and money. Take time to review your business continuity plan during September's National Preparedness Month.

  • Social media 101

    posted by Cindy Smith on Wednesday, August 21, 2019

    It's back to school time! Which means it's also the perfect time of year to learn something — like using social media — but first, a pop quiz! What's the goal of advertising? 1. ABC – Always be closing 2. Convert potential consumers to consumers 3. Create awareness

  • How trademarks are different from other kinds of intellectual property

    posted by Lila A. T. Akrad on Wednesday, December 5, 2018

    Intellectual property is an omnibus term for a group of intangible personal property rights. While primarily referring to patents, copyrights, trademarks and trade secrets, the term “intellectual property” includes other rights, such as trade dress, mask works, unfair competition and publicity rights. Intellectual property may be utilized in many ways. Learn more about trademarks, one form of intellectual property.

  • Advocacy: It's better to give than receive

    posted by Dan Kramer on Tuesday, July 10, 2018

    It's easy to watch the legislative process from the outside and criticize the mess we sometimes see in the headlines. Getting involved on behalf of your institution and your community can be an educational and surprisingly rewarding way to make your voice heard.