Earn trust and build brand loyalty with social media. A few tips to help you engage.

posted by Cindy Smith (Retired) on Wednesday, June 23, 2021 in SHAZAM Blog

It may be summer, but social media never takes a vacation. Get noticed now!

Why social media? Because if you’re not top of mind when potential accountholders need a product or service, they won’t choose you. Using social media is an opportune way to engage with your audience without having to “sell” to them. As Digital Information World reports, the average adult spends more than two hours each day on social media platforms — providing lots of opportunity to connect.

Whether you’re just beginning or need a refresher, let us help you engage with your audience by following our social media tips below:

• Get started! If you haven’t already, set up a Facebook business page. Facebook is still the king of social media with 2.85 billion active users per month, and it covers the greatest age range. When setting up your page be sure to pay close attention to grammar and typos, both of which can have a negative reflection on your brand — and are completely avoidable with a bit of care.
• Add visual interest. Following the suggested image sizes, include a cover photo to further promote your brand. Images of your building or staff are great options. The profile photo is rather small, so a high-resolution image of your logo is a good fit. Also include images or photos in your posts to make them more memorable. A word of caution: In most cases it’s not legal to download an image directly from the internet. Always obtain the proper permissions or purchase the required licenses before posting photos.
• Build your audience. This step requires a bit of shameless self-promotion, but it’s important. Ask your employees, friends and family to “Like” your Facebook page or share relevant posts. Add the Facebook logo to marketing materials and link from your website to make accountholders aware you’re active on social media. Logo use and branding guidelines can be found on the websites of each social media platform.
• Get to posting. Some say posting once per day is best, but it’s more important to share relevant information with your audience - something they’d be interested in seeing. Don’t just post to post, make sure it’s valuable or you risk becoming a nuisance. 
  • Community involvement. Don’t be afraid to brag about the good you’re doing in your community! Share pictures of your staff volunteering or participating in a fundraiser and let people know how they can help. Tag organizations you volunteer with and ask friends and family to share these posts to promote them throughout the community.
  • Location updates. Are you moving to a new location or adding another branch? Share the good news on Facebook along with pictures of the progress. Social media is also a great place to provide updates regarding branch hours such as holiday closings or inclement weather.
  • New products or services. Let consumers know about new products or services you’re offering or if you’re running special rates on any current products.
  • Staff updates. People do business with other people, not logos. Share your staff’s achievements and highlight fun activities like dressing up for Halloween.
  • Leverage other sources. All your content doesn’t have to be original, share posts from other organizations that would be of interest to your audience. Did your local news station share a story on ATM skimmers? Share that so your cardholders are informed. Did the Fed change interest rates? Share that as well.
• Keep posting. Nothing is worse than a neglected social media account. Coming up with new posts can be a big job, but it’s important not to let your account get stale. Create a monthly calendar so you’re not scrambling to come up with posts.

If you follow these simple suggestions, you’ll be creating awareness, connecting and engaging with your accountholders in no time!

Follow SHAZAM’s social media and feel free to share our posts. Ready, set, get posting!

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SHAZAM, Inc. and ITS, Inc. provide this blog for general informational purposes only. Our blog may be shared by a direct link wherein the content remains as originally presented and has not been altered. SHAZAM, Inc. and ITS, Inc. assume no responsibility for errors or omissions in the contents on the blog. By using this blog, reader agrees that the information published does not constitute nor is a substitute for legal advice which should only be sought from a qualified, licensed attorney. 

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