Crisis Communication

When a critical incident strikes, the way your organization communicates in the moments and days that follow can shape public perception, employee trust and long‑term recovery. This half‑day seminar focuses on helping financial institutions prepare for the communication challenges that follow an active shooter or violent incident.

Veteran news anchor Patrick Dix draws on decades of newsroom experience to explain how local and national media typically respond to a critical incident. He provides practical strategies for communicating clearly and confidently with employees, members, the community, social media and the media. Participants will learn a step‑by‑step approach to building an effective response plan that supports transparency, credibility and organizational stability during a crisis.

Media Training

How will your institution respond when the cameras are on you? The 24-hour news cycle means local news organizations are hungrier than ever for fresh content and credible experts. This full-day workshop addresses the fears and misconceptions about having a relationship with the media and shows why developing relationships with local media and saying “yes” when they call for your help will pay off — for your reputation, your business and your bottom line. Includes media fundamentals, social media and practical exercises