Brooke Jacobson
Data Analyst / Market Intelligence & Data Analytics 

As an experienced data analyst, Brooke helps guide enterprise-wide governance and utilization of information as an asset at SHAZAM^®. She turns data into information and information into insights, which leads to comprehensive client reports.

Before starting at SHAZAM in 2021, she worked alongside leadership teams and recognized how hard it is to move an organization beyond simple data reporting to using the data for insight and action. This led her to pursue a master’s degree in business analytics from the University of Iowa.

Brooke takes pride in knowing that leveraging the power of data as a resource in decision-making strengthens community financial institutions and the customers who count on them.