Harness the Power of Your Data — Turn Insight to Action
These days, in about any industry, data sits firmly in the driver’s seat of company decisions. The problem is, financial institutions have a mountain of spreadsheets and no clear picture of what their data is really saying. The good news, it doesn’t take a team of data scientists to gain that clarity.
SHAZAM recently introduced its Business Intelligence Services product to help financial institutions better understand data related to EFT activity. The new intuitive platform offers on-demand access to a complete suite of EFT analytics, as well as insightful deep-dive reports and visualizations to monitor performance and identify trends.
Financial institutions get a valuable wholistic view — comprehensive, concise data with actionable insights. Product Highlights
- Dashboard content brings together EFT data from multiple sources and updates monthly, allowing financial institutions to see year-over-year trends.
- Customizable content to target the unique needs of each financial institution.
- Content is interactive and accessible around the clock, anywhere there is internet access.
- Content is fully exportable, so financial institutions can make compelling presentations at executive leadership and board of directors meetings.
- Dashboards include insightful industry and peer benchmarking to help prioritize action steps.
“Our Business Intelligence product gives financial institutions powerful access to fact-based insights,” said Kevin Christensen, SHAZAM SVP of sales and data analytics. “They get information they need to grow their card portfolios and remain competitive as consumer needs evolve.”
SHAZAM’s product lets financial institutions choose the product level that best fits their business — from a high-level monthly overview to deeper dives into ATM performance, cardholder and interchange insights, and point of sale activity including the opportunity to customize content for your institution’s specific priorities and strategic goals. Financial institutions get answers to their top questions.
Strategic Questions. Data-Driven Answers
- Determine profitability of individual ATM terminals.
- Identify high-revenue cardholders.
- Create segmented marketing campaigns based on interchange generated. (Retention and incentive campaigns can be conducted with even greater accuracy.)
- Monitor card utilization and activation rates for proactive risk management.
- Track fraud performance and compare data to peers to assess scoring thresholds.
- Grow interchange income from digital wallet transactions by monitoring digital wallet usage.
- Monitor monthly transaction activity throughout the year to avoid end of the year surprises and to allow for mid-year adjustments to optimize the performance of your debit card portfolio.
“When leveraged properly, data is the best driver when it comes to getting business results,” said Christensen. “SHAZAM’s Business Intelligence is a game-changer for providing a comprehensive picture of performance and uncovering opportunities for growth.”
If you’re interested in learning more about how Business Intelligence Services can help your financial institution, contact your regional director.