Amplifying Business Results Through Data Visualization

As a financial service and payments provider working with financial institutions, SHAZAM understands the abundance of data available to your clients. There’s a lot of information at an institution’s fingertips, but the challenge lies in effectively utilizing this information to drive better business results.

Traditional reporting methods with large spreadsheets of data make it difficult to see a complete picture of an institution's performance or to identify untapped areas of opportunity. To help your clients harness the power of their data and leverage it to their advantage, we recommend starting with a strategic approach aligned with their business goals. Encourage them to ask pertinent questions, such as:

1. Which customers are most valuable?
2. Where are cardholders using their debit cards and how are those transactions being processed?
3. What’s the performance of the ATM terminals in terms of usage and profitability?

Once your clients have a clear focus on their business objectives and questions, employing data visualization tools can help take information to insight and action. These tools present data in a visual format, such as graphs, charts, and heat maps, which facilitate in-depth analysis and reveal valuable trends. By visualizing data effectively, your clients can make informed decisions that drive their business forward.

SHAZAM’s New Business Intelligence Service – Coming Soon!

To further support the data needs of our financial institutions, SHAZAM is currently developing a data analytics product. This product will offer on-demand access to a complete suite of EFT analytics, accompanied by insightful deep-dive reports and visualizations. With this solution, your clients can gain further insight into their cardholders, identify high-revenue cardholders and assess the profitability of ATM terminals. .

In addition, this product can be customized to meet the unique needs of each institution. This makes it an excellent resource for executive management and board of directors meetings, enabling your clients to present data in a compelling and engaging manner.

If you’re interested in learning more about how you can assist your clients in leveraging data to drive business results, please contact me.