Cindy Smith

Cindy Smith photo

Cindy Smith

Senior Vice President of Marketing

Cindy leads SHAZAM’s marketing, public relations, corporate communications and sales support teams. She’s responsible for the development of corporate branding, advertising, promotional materials, agency services, external communications and all sales support activities. Her leadership further enhances SHAZAM’s competitive advantage in the payments industry.


Posted By This Team Member

  • It's official: Your cardholders can now use the Brella™ app and web portal

    posted by Cindy Smith on Wednesday, May 6, 2020

    SHAZAM BOLT$ officially relaunched as Brella™ on May 5. The app offers protection for debit cards with real-time alerts and blocks. Like an umbrella, Brella will be there to protect and shield cardholders.

  • Coming soon: SHAZAM BOLT$ mobile app name change to Brella

    posted by Cindy Smith on Thursday, April 9, 2020

    Cardholder safety is everyone's priority. Our app offers protection for debit cards with real-time alerts and blocks. Like an umbrella, Brella™ will be there to protect and shield cardholders.

  • Coming soon: SHAZAM BOLT$ mobile app name change to Brella

    posted by Cindy Smith on Wednesday, April 8, 2020

    Cardholder safety is everyone's priority. Our app offers protection for debit cards with real-time alerts and blocks. And, as the potential for fraud evolves in new ways during these unprecedented times, this is another way to help keep your cardholders safe.

  • Social media 101

    posted by Cindy Smith on Wednesday, August 21, 2019

    It's back to school time! Which means it's also the perfect time of year to learn something — like using social media — but first, a pop quiz! What's the goal of advertising? 1. ABC – Always be closing 2. Convert potential consumers to consumers 3. Create awareness