Cindy Smith

Cindy Smith photo

Cindy Smith

Senior Vice President of Marketing

Cindy leads SHAZAM’s marketing, public relations, corporate communications and sales support teams. She’s responsible for the development of corporate branding, advertising, promotional materials, agency services, external communications and all sales support activities. Her leadership further enhances SHAZAM’s competitive advantage in the payments industry.

Posted By This Team Member

  • Social media 101

    posted by Cindy Smith on Wednesday, August 21, 2019

    It's back to school time! Which means it's also the perfect time of year to learn something — like using social media — but first, a pop quiz! What's the goal of advertising? 1. ABC – Always be closing 2. Convert potential consumers to consumers 3. Create awareness