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Increase Your Bottom Line with Power Marketing Grab Your Share of Profits in the Gift Card Market What is the Difference Between EFT Networks? SHAZAM Launches New Merchant Gift Card Designs Debit Card Fraud Doesn't Stop When You Close SHAZAM Breaks Transaction Record SHAZAM Wins 2007 Nova Marketing Award SHAZAM's Power Marketing Program Drives Powerful Results Tour Our New Site
Increase Your Bottom Line with Power Marketing February 8, 2008 SHAZAM's Power Marketing Program (PMP) posted record numbers in 2007 with no signs of stopping. The PMP program can exponentially increase your bottom line without a large investment of time or resources. The nucleus of the program is the Power Marketing Web site, a user-friendly Web site created to provide successful marketing solutions to save time and increase debit card usage. When you log on to the PMP site, keep in mind that your username and password are different from SHAZAM Access. Once logged in, you'll find many different campaigns at your fingertips. The site is conveniently broken down by categories that match your marketing goals: increase volume of usage, card activation, account penetration, security and education, and more. The Power Marketing Program also offers customizable pieces, and customizing is as easy as e-mailing your information to SHAZAM. If you don't know where to start, we've got you covered with our free campaign planning service. This easy process includes working with a seasoned Marketing Specialist to discuss your current debit card activity and your marketing goals. We'll return to you a plan for an entire year's worth of turn-key marketing. Let the Power Marketing Program increase your bottom line. If you have any questions or need a password, contact Marketing Communications at (800) 537-5427, ext. 4566.
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Grab Your Share of Profits in the Gift Card Market December 7, 2007 Grab your share of profits in the gift card market with SHAZAM’s new gift card program. With multiple card options, more than 30 gift card designs, and the ability to customize cards, SHAZAM’s gift card program provides you with a low-risk opportunity to enhance your customer offerings and benefit your institution’s bottom line. The program offers you revenue and competitive opportunities, all while giving you access to a new customer base. In addition, offering gift cards to your customers can help build and maintain long-term relationships and customer loyalty. All cards support MasterCard® and Visa®, and can be branded with a custom message and your logo. The program is easy to implement, so your institution can offer these attractive gift cards in a timely matter. A key component of the program is a non-reloadable, instant-issue, signature-based gift card accepted at the point of sale. Other gift card solutions available through SHAZAM include a reloadable card, travel card, youth card, and global money transfer service. For more information about the program, contact your SHAZAM Account Executive or call us at (800)537-5427.
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What is the Difference Between EFT Networks? November 5, 2007 Community bankers today face more competitive pressure than ever before. As technology evolves rapidly and the competitive landscape changes daily, where can you find a trusted source for the electronic funds transfer (EFT) technology you need? What questions should you ask to be sure that your provider is aligned with your goals? What separates your current EFT network from the rest? For the next several months, SHAZAM will answer key questions about the EFT marketplace and explain how the differences between EFT networks can impact the future of your financial institution. Be sure to visit this site each month for new information you can use to ensure you've selected an EFT network that shares your goals and values. Can't wait for the answers? Send an e-mail to eftdifference@shazam.net with your name, financial institution, address, and routing number, and we'll send you a copy of SHAZAM's white paper “Selecting the Right EFT Partner.” Who's In Control of Your Destiny? The EFT network landscape has changed considerably over the last three decades. Network sales and mergers have narrowed the field of EFT competitors to mostly large, publicly-owned companies. Some are even owned by the same banks that are competing with you for your customers. This can leave a community financial institution at the will of their competitor when it comes to gaining access to and determining pricing for electronic payments. In contrast, SHAZAM is one of the last member-owned and -controlled EFT networks and processors remaining in the industry today. SHAZAM is operated purely for the benefit of our financial institutions and does not report to Wall Street analysts. Governance of SHAZAM is administered by elected financial institution representatives. Therefore, SHAZAM remains responsive to all participants, and decisions are made for the benefit of all SHAZAM customers. We are committed to our independent, not-for-profit philosophy. This assures you that our loyalties are not split. We will never be your competition. Want to know more? Click here for more information about SHAZAM. Next Month's Question: How Will Your EFT Network Help You Compete?
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SHAZAM Launches New Merchant Gift Card Designs October 4, 2007 SHAZAM is pleased to present to our merchants, and the merchants of our financial institutions, gift card options with the competitive edge to increase revenue for the holiday shopping season. Our merchant department offers an effective, affordable, and most importantly, profitable merchant gift card program that’s convenient and easy to implement. Our merchant gift cards consistently bring a sales increase of 20 to 50 percent over paper certificates. Plus, the merchants’ profits continue to grow when the average shopper spends 55 to 61 percent more than the initial value of the card. SHAZAM merchant gift cards aren’t equipped with a cash back option, encouraging shoppers to spend the entire amount in the store. These potential profits, in addition to lower administrative costs, make SHAZAM merchant gift cards a must for any business. These attractive cards are perfect for any occasion, any price, and any store! Nearly one-half of United States consumers bought or received a gift card last year, generating over 45 billion dollars in sales and over 20 percent average yearly growth, making merchant gift cards an easy financial cornerstone. Don’t miss out — start building your profitable SHAZAM gift card program today. For more information, contact your SHAZAM Account Executive.
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Debit Card Fraud Doesn't Stop When You Close August 10, 2007 You’ve heard about it time and again. A cardholder loses his debit card over the weekend, only to make a withdrawal on Monday and learn that it was used fraudulently to purchase hundreds of dollars in electronics — all while his financial institution was closed. All this adds up to big losses for the institution, inconvenience for the cardholder, and money in the pocket of card thieves. Now, here’s the part that will amaze you: it doesn’t have to happen. With Fair Isaac Corporation’s Falcon™ Fraud Manager and SHAZAM Case Management Services, your financial institution can have around-the-clock fraud specialists dedicated to monitoring your cardholders’ transactions and responding quickly when fraud is suspected. Falcon™ Fraud Manager and SHAZAM Case Management Services are just two parts of SHAZAM_® R.A.D.A.R._™, SHAZAM’s suite of fraud risk management products. Falcon™ Fraud Manager has a proven track record in helping financial institutions worldwide minimize payment card fraud losses by using neural network technology to detect potentially fraudulent PIN- and signature-based transactions. In addition, SHAZAM Case Management Services offers 24-hours-a-day, seven-days-a-week case management to assist in monitoring suspicious activity and managing fraud cases. These services allow you to make informed risk management decisions, free up your in-house resources to concentrate on building your debit program, and lock your doors at night with confidence – knowing your cardholders are on SHAZAM’s R.A.D.A.R. For more information on SHAZAM R.A.D.A.R., Falcon™ Fraud Manager, and SHAZAM Case Management Services, contact a SHAZAM Account Executive at (800) 537-5427.
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SHAZAM Breaks Transaction Record June 10, 2007 In June 2007, SHAZAM processed more than 49 million transactions — a new record high! As a not-for-profit debit card network and processor, SHAZAM is committed to providing the highest quality products and services to participating financial institutions at the lowest possible cost. By continually processing greater numbers of transactions, SHAZAM is able to increase operational efficiencies, resulting in lower costs across the network. SHAZAM also regularly examines its pricing to ensure it provides cost-effective services to its participants. In September 2006, SHAZAM implemented network-wide pricing reductions resulting in savings of $3.5 million for SHAZAM participants. To learn more about how SHAZAM can help increase the profitability of your debit card program, contact a SHAZAM Account Executive today at (800) 537-5427.
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SHAZAM Wins 2007 Nova Marketing Award June 11, 2007
SHAZAM is pleased to announce that our “Fuel Your Bottom Line / Fuel Your Life” campaign won a 2007 Nova Award from the Iowa Chapter of the American Marketing Association for Best Business-to-Business Marketing Campaign Under $50,000. SHAZAM was awarded this prize during the 2007 Nova Awards on May 5, 2007. SHAZAM partnered with Hellman in Waterloo, Iowa, to develop the campaign. The “Fuel Your Bottom Line” campaign gave financial institutions the opportunity to increase their transaction volumes by promoting PIN-debit purchases at the point of sale. Financial institutions participating in the campaign were provided with free marketing materials to promote debit card usage. The materials used the theme “Fuel Your Life” and offered cardholders the opportunity to win free fuel cards for making purchases with their debit card and PIN. SHAZAM offers a variety of marketing support for its participants, including campaign planning, transaction reporting, transaction analysis, and marketing materials designed to increase debit card usage and penetration. For more information on SHAZAM's award-winning marketing support, contact a SHAZAM Account Executive at (800) 537-5427. For more information on Hellman, visit their Web site at www.hellman.com.
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SHAZAM's Power Marketing Program Drives Powerful Results April 27, 2007 Finding your way to powerful promotional results has never been easier. Being a participant in the SHAZAM network means you have access to SHAZAM's Power Marketing Program containing professionally-designed marketing campaigns that help increase your card activation and usage, commercial services, and more. You can select and order marketing materials online, or have a SHAZAM consultant meet with you personally to help map out your campaign strategy. And, once your campaign is finished, SHAZAM provides the tools you need to measure the success of your marketing efforts. SHAZAM also helps participants get their journey started on the right track with the Marketing Forum in SHAZAM Access. Inside, you'll find SHAZAM's Marketing Wizard, which provides helpful suggestions for you to use when promoting your debit card program. Or, you can click the “Order Marketing Campaign Materials” link to access the Power Marketing Program online ordering site. There you'll find posters, statement stuffers, counter cards, and other marketing materials designed to help increase your account penetration and card usage. Questions about the Power Marketing Program? Contact SHAZAM Marketing Communications at (800) 537-5427. \| All news items \|
Tour Our New Site April 27, 2007
To better serve you, our site now includes new content, enhanced navigation, and a modern look and feel that makes your visit an even more rewarding experience. Tour the following areas of our new site: Log in to a SHAZAM Application (such as SHAZAM Access) Find a SHAZAM or Privileged Status ATM Search for an Open Position and Apply for a Job at SHAZAM Contact SHAZAM Learn About SHAZAM Products and Services in the Financial Institutions Section Learn about SHAZAM Merchant Services Find the Answers to Your Debit Card Questions in the Cardholder Section Learn About SHAZAM Read Current SHAZAM News Use our Member Resources
Log in to a SHAZAM Application (such as SHAZAM Access) Logging in to a SHAZAM application has never been easier. All applications are now located in one central area of the site.
Click “Login” from the top right-hand corner of the screen.

Click the appropriate application from the list and enter your assigned ID and password.

Click to explore the SHAZAM Login page.
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Find a SHAZAM or Privileged Status ATM SHAZAM cardholders can now access ATM and Privileged Status® locations through SHAZAM's updated ATM locator. The new locator is now on the home page of our site and works with MapQuest® to provide up-to-date directions to over 5,000 ATMs currently on the SHAZAM network. Access the ATM locator one of two ways:
Search for an ATM from the home page.

Or click the “ATM Locator” link at the top of each page of the site.

Enter the address, city, and state and click “Search.”

Click to explore the SHAZAM ATM Locator.
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Search for an Open Position and Apply for a Job at SHAZAM SHAZAM has immediate opportunities available for applicants who are enthusiastic, like to be challenged, and want to be leaders.
Click the “Careers” tab located on the blue bar on each page of the site to view open positions at SHAZAM, apply for a job, learn about the benefits we offer, and more.

Click to explore the Careers section.
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Contact SHAZAM Click the "Contact" link located at the top of each page of the site, to obtain information about who to contact for answers to your questions.

Click to explore the Contact SHAZAM section.
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Learn About SHAZAM Products and Services in the Financial Institutions Section SHAZAM offers a comprehensive suite of services that allow you to compete effectively using a single source. Our services will help you profitably manage your ATM or debit card program. SHAZAM products and services include authorization, ACH, ATM, card programs, fraud management, merchant services, security, switching, and more.
Click the “Financial Institutions” link to learn what we can do for you.

Click to explore the Financial Institutions section.
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Learn About SHAZAM Merchants Services Customers demand more convenience than ever before, including convenient ways to pay for purchases. That's where the power of SHAZAM can help provide payment options that are profitable and cost-effective. Click the “Merchants” tab from the blue bar located on each page of the site.

Click to explore the Merchants section.
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Find the Answers to Your Debit Card Questions in the Cardholder Section SHAZAM provides educational content for cardholders, including helpful safety tips for using debit and ATM cards.
Click the “Cardholders” tab from the blue bar located on each page of the site.

Click to explore the Cardholder section.
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Learn About SHAZAM Our purpose is to be there for you, delivering the technology that makes you more effective. It has been our mission for more than 30 years and continues to be the driving force behind every decision we make.
Click the “About SHAZAM” tab to read our press releases, view our endorsements, and learn more about our striking difference.

Click to explore the About SHAZAM section.
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Read Current SHAZAM News The latest SHAZAM news is located at the bottom of the home page.
Get the highlights by reading the summary or click the “Read more” link to view an article in its entirety.

Click to explore the News section on the home page.
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Use our Member Resources As a member of the SHAZAM network, your financial institution has access to a variety of resources, including training, marketing, customer service, and ACH. Click the Member Resources link located at the top of each page.

Click to explore the Member Resources section.

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