Financial Institutions | Merchant Services | Gift Cards

The SHAZAM Gift Card provides retailers a cost-effective and reliable solution to their gift card program needs and allows financial institutions to generate additional revenue through fee-based services.

The plastic prepaid gift card is an effective replacement for retailers' traditional paper gift certificate program. Merchants benefit from convenient electronic handling, recording, and reporting with SHAZAM's stored-value gift card.

Retailer Benefits

• Increased sales — when using the SHAZAM Gift Card, the customers' total purchase amount will often extend beyond the denomination on the card. Customers also tend to purchase higher ticket items with a higher mark-up for the merchant.
• Lower administrative costs — paper gift certificates are a processing nightmare for retailers. SHAZAM Gift Card transactions are handled electronically, eliminating the need to manually track, handle, and record transactions.
• Convenience — faster and more accurate transactions through electronic terminal processing improve efficiency and increase customer convenience.
• Promotional and loyalty opportunities — use of the SHAZAM Gift Card draws customers into the merchant's place of business, expanding in-store promotional programs, improving loyalty programs, and attracting new customers.
• No cash back option — the SHAZAM Gift Card is good for purchase of merchandise only. The "no cash back" option encourages cardholders to use the entire amount of the card through the purchase of merchandise and keeps revenue in the merchant's location.

Financial Institution Benefits

• Increase sales — the average dollar sale increases 20-50% over paper certificates
• Increase average ticket size — cardholders spend 55-61% more than the initial value on the card
• Realize more profits — on average, 8-15% of the gift card amount is never used
• Lower administrative costs — gift card tracking is electronic, eliminating the need to track, handle, and record transactions manually
• Speed the checkout process
• Keep your business name in the eyes and minds of your current customers and attract new customers
• Expand in-store programs with preprinted marketing materials

As your partner in merchant services, SHAZAM is committed to providing you the products and services you need to be successful. The detailed SHAZAM Gift Card Launch Kit will help you roll out the SHAZAM Gift Card program to your retail customers. The SHAZAM Gift Card is available for use at certified terminals.

To learn more about the SHAZAM Gift Card Program, contact the SHAZAM Account Executive in your area or call (800) 537-5427 or e-mail merchantemail@shazam.net.